But mostly, the infomercials are something for my brain to NOT to do. Kind of like being comforted by the sound of TV while you’re in another room. The infomercial, though, is white noise, 21st century style: I’m sitting right there in front of the TV; it’s my mind that is someplace else. In the wee hours of the morning, “Before and after” weight loss pictures become the equivalent of counting sheep.
Amuse, annoy, titillate–infomercials can do all those things. But inspire? That’s what ads for two home exercise systems–P90x and Insanity–did for me. Both offer merciless, hard-core p90x fitness program that can get anyone cut and ripped in a matter of weeks. If the stark before and after video of regular people who have whipped their bodies into the best shape of their lives doesn’t get to you, their emotional, heartfelt testimony will.
Early one morning I happened to catch both P90x workout guide and Insanity infomercials back to back, on two different channels. I was on fire. Both p90x exercise systems are about more than just working out. They’re about taking charge, about making a life-altering change. Those infomercials made me want to leap out of bed stretch then hit the floor and valiantly execute pushups and sit ups within an inch of my new, empowered life.
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