RIM plans to launch later this year a new
version of BlackBerry PlayBook Tablet PC 2012 4G
functionality, and the next generation of BlackBerry
PlayBook Tablet PC success must have 10 factors.
1、4G LTE is necessary
Around the full statement of the next
generation of BlackBerry PlayBook RIM will this device with 4G LTE
connectivity. Therefore, do not do this will be a huge mistake. RIM best to do
first thing is tied up in its next-generation PlayBook 4G LTE services.
2、Blackberry 10, otherwise it will fail
RIM's current Tablet PC PlayBook operating
system, however, RIM should modify its BlackBerry 10 in order to better run on
the next-generation tablet PC. RIM Blackberry 2012 Blackberry World Congress
show 10 operating system appears to be the best version released on RIM for
many years. Therefore, the BlackBerry should appear in the RIM sales of all
products.
3、greater display
BlackBerry PlayBook only configure the
display of 7 inches. Taking into account the Apple and Samsung, RIM dwarfed by
the 10.1-inch display, RIM has to respond better and bigger screen. Of course,
this will increase costs, but who cares? As long as RIM is able to correctly
marketing, larger PlayBook Tablet PC will attract at least some users.
4、Cheap small Tablet PC
At the same time, RIM should not forget the
lower end of the growing market. Current consumers are still looking for a
smaller tablet PCs, as long as the price of the cheap Tablet PC
can withstand the range of about $ 200. In addition to the new Tablet PC to
configure a larger display, RIM might have to upgrade the current version of
the Tablet PC and the price set at $ 200. This will help RIM to attract more
customers.
5、commitment to the enterprise
BlackBerry PlayBook Tablet PC, one of the
biggest problem is that it does not have a target market. Sometimes, consumers
may think that this Tablet PC is designed for them, and sometimes companies
will find it has some value. In the next generation PlayBook Tablet PC, RIM
must make clear that it is designed for the enterprise.
6、Remodeling RIM brand
A company for their products to provide a
respected brand, no matter how beautiful any product will be successful.
Therefore, in the coming months before the launch of the next generation
PlayBook, RIM should make efforts to improve its brand stakeholders to regain
lost respect. Improve the chance to win this Tablet PC should still have a long
way to go.
7、Effective senior leadership
RIM has a new CEO Torsten Hynes says
Thorsten Heins. So far, Hynes has not proved that he is able to lead RIM to
restore prosperity and a real leader. Before the introduction of
next-generation PlayBook, Hynes and his executives should be clear to
investors, employees and customers to show that responsible and ready to meet
all the challenges encountered on the road ahead. Effective leadership will
gradually establish confidence in the company and ultimately improve sales.
8、Support for stylus
When Samsung launched the Tablet PC of the
Galaxy Note, this Google Tablet PC
support stylus has been criticized. However, these Tablet PC is the fire is
generally accepted that this is the result of the support stylus. Therefore,
the next generation PlayBook In addition to support for touch screen, RIM
should also support the stylus. The idea for the business users who do not like
to slide your finger on the display may be attractive.
9、Remember the application
If you do not support the full application,
blackberry nothing. Therefore, the RIM developers as possible to provide more
applications for the PlayBook. PlayBook support more applications, it is more
successful. It's that simple.
10、emphasis on safety
IT decision makers are now facing one of
the worst fears of mobile security. Android for consumers is a good platform in
the enterprise, Android because of security fears have been abandoned. RIM
PlayBook tablet bundled with all the security features and the lowest possible
marketing. RIM there is nothing better than to enterprises to promote this
product? RIM in the best Tablet PC should be
security-conscious company known for.
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