You’ve heard the old warning about waving red in front of a bull.
On February 18, a department store eagerly waved white in front of hundreds of amped-up brides-to-be in a chaotic tradition known as the “Running of the Brides.”
Cast members from the Broadway show “Mamma Mia!” were even on hand for the noisy Manhattan event, which was punctuated by cheers when brides nailed their prey.
Organizers said modest wedding dresses originally priced up to $10,000 were going for $249 to $699.
“It was crazy. I got a bargain. It was $499, originally $3,000,” said successful competitor Lauren Grace of Woodbridge, N.J.
She said she and her shopping team had stayed overnight at a hotel. They arrived outside the store at 4 a.m. and waited four hours before they were allowed to pounce on the deeply discounted dresses at the Filene’s Basement/SYMS event.
They’d worked out a system in advance: two of them ran in and occupied a position, three others hoarded wedding dresses and they all carried yellow balloons — Grace’s wedding color — to locate each other in the chaos.
Grace tried on dresses over her shorts and tank top. “I was a little more modest than some people, to say the least,” she said. “Some people were down to their undergarments,” right there in the aisles.
She’s hoping to prevent her groom from learning too much about the gown; she wants him to be surprised during their big moment on April 28, 2012.
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