New photos and video show off the 5-inch screen of the upcoming BlackBerry A10,
the company’s rumored BlackBerry 10 powerhouse smartphone.The leaked photo of
the BlackBerry A10 comes from BGR, and it shows a new BlackBerry smartphone that
takes a few design cues from the HTC One and Samsung Galaxy S4. The top half of
the phone looks relatively similar to the Air
Gesture with a black bezel that extends to the edge of the phone,
while the bottom half has a metal strip below the bezel like the HTC
One.
A YouTube video of the BlackBerry A10 shows the same device running
BlackBerry 10, swiping through apps and launching the Settings app. The phone
looks bigger than the BlackBerry Z10 in the hand, which supports the idea that
it will have a 5-inch display. The display would make it the largest device yet
to run BlackBerry 10.
Unfortunately, while the BlackBerry A10 will likely
use a 5-inch display, it will only have a 720p resolution (1280×720). Other
phones of its size including the Galaxy S4 and Sony Xperia Z have 1080p displays
(1920×1080). Those other phones have a much higher pixel density than the
BlackBerry A10 will likely have, making the displays sharper.
The
BlackBerry A10 will likely come to market sometime later this year. There are no
rumors about pricing or carrier support for the Air
Gesture S4 phone yet. If it does come out later this year it will
compete with the next iPhone and the next generation of Android phones such as
the rumored LG Optimus G2.
Controlled leaks aren’t new – they’ve been
happening for as long as I can remember, and you might be surprised that they
are often initiated by high level executives at phone makers and carriers alike.
It’s just a new form of marketing, though it’s admittedly a bit weird. The idea
is to help build hype around a smartphone before it’s launched, but without
revealing everything about the device.
We might get a few tidbits on
what the phone looks like from the back, or maybe what kind of new display
technology the phone might pack, and it keeps us guessing and writers reporting
on each new phone. It creates headlines. It makes stories. And it gets customers
excited, likely in the hopes that these customers will hold out on buying any
other device in the meantime.fgvdsa3SD
By controlling a leak, a company
can make sure that the facts are accurate. If it has any suspicions that someone
else might leak a device, the firm can make sure that the expectations for a new
Air
Gesture i9500 S4 phone, whether it’s the HTC One Mini or the Moto
X, are in-line with launch plans. A leak detailing an octo-core phone could be
wrong and throw consumers off, but a leak detailing the correct processor, specs
and release timeframe can help HTC, Nokia or any other firm give consumers just
enough information to build excitement.
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