2014年1月21日星期二

Direct Confrontation of Cheap Smart Phones against Branded Smart Phones

Smart phones are gaining momentum in the cell phone market and they are eventually going to replace cell phones.The way how cheap smart phones are gaining root in the cell phone market, this statement is going to be true in the near future.People are increasingly, especially the young generation, are accessing to smart phone due to various user friendly features.The first and foremost reason is its compatibility. Especially the new generation cheap smartphones are more than equal to a desktop computer. Improved screen resolution, screen size, user friendly applications are all the plus point features of a smart cell phone.

There are several types of cheap smart phones available in the market with lot of configuration variations.Mainly almost all good cheap priced smart phones are being manufactured by Chinese cell phone companies.They use high-tech technologies to produce the best featured smart phones which are capable of competing with reputed brands such as Samsung, Nokia, LG, Motorola, Ericson, AT&T, Verizon etc. It is interesting to note that some of the Chinese smart phones which are cleverly priced to seduce the buyers are footed firmly in the smart phone market.They outsmart the market dominance of reputed branded smart phones.

The war between branded cheap smartphones companies and cheap smart phones are beneficial to the ordinary customers.Quality features of the Chinese smart phones are gradually eroding the comfort enjoyed by reputed brands.Some of the cheap smart phones are having better battery life and performance quality than or equal of the branded smart phones.As a result, there is a growing tendency among the mass, why one must spend that much money when a cheap smart phone is available in the market one tenth of the price.Indeed, there are lots of logical elements in the question and we cannot blame the consumers.

Why one must pay huge price, when comparing to cheap smart phones, for grabbing a coveted brand piece? In fact the buyer is paying goodwill for the brand name too.Now days, nobody thinks, at least progressively thing good chunk of people, believes brand name has got nothing to do rather than satisfying the egoistic thinking.If a cheap smartphones is able to provide uninterrupted service that matters more than anything. Brand is part of style quotient.The world is changing rapidly.The thinking pattern and spending nature of the consumers are also changing in a fast phase.This is evident from the fact that new companies that are established less than two years before has successfully challenged the reputed brands at least in their home grounds!

The finest example is the new entrants in the cheap smartphones fraternity, which you can see in the growing market such as India, China, Brazil and Russia. Once up on a time or few years before, Nokia was the undisputed king of cell phones.Then the Korean phone, Samsung over took them in all fields such as quality, design, durability and price. Now Samsung is also facing stiff competition from cheap smart phone manufactures from China and India.As per the available indications the future of smart phone will be revolving around cheap smart phones.

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