Smart phones are the new game players in the cell phone market. For that simple reason we can find out a flurry of cheap smart phones mushrooming from different part of the world.Asia is the main manufacturing hub of all electronic gadget including cell phones.When we have a close analysis of the manufacturers it can be seen that China is the mass producer of electronic gadgets and they are the undisputed market leaders in the world, as of now.Competing with China, India and Taiwan are also closely fighting to grab their own space in the smart phone market.
People are divided over branded and unbranded cell phones
Buyers are mainly falling in to two categories.They are the brand conscious people who simply don't look in to the price factor but want to have a smart phone in their hand as a status symbol.It is hard to change their mind set as they don't care about money what they are spending for a cheap cell phones because they can afford to spend.There are second group of people who go for cheap smart phones which can provide all the facilities that a branded smart phone can offer. Sometimes these people surf in the used market or on line store to find out a branded piece but for a considerably low price.
Cost is a decisive factor
The advantages of running after cheap smart phones are mainly the cost factor.The word cheap can be wrongly interpreted as cheap in quality and performance.But it is not exactly is the same.Since the cheap cell phones are manufactures with low production cost, companies are able to offer the phone more than half of the price of a branded phone.There are no other marketing techniques behind it.Product technology wise, the smart phone technology is not a big secret.
You won't get surprised if you can get a blue print of smart phone technology from any scrap sellers. If any manufacturer produces any item in mass and with cheap labor force or with a completed automated plant, they can offer the product for a very low price to the market. Here the manufacturer use a tactics of more supply by reducing the cost of selling and creates huge demand by seducing the consumers with new design and low price.
Customer's demand
A smart phone buyer mainly gets attracted by its design, quality, features and guarantee.If there is good ‘after sales service' then manufacturer is almost won the heart of the buyer. In that case the retailer won't be having problem to sell cheap cell phones as the manufacturer is indirectly support to sell the product with a guarantee. A cheap smart phones buyer may look for features such front and rear camera supported with LED flash, scratch proof sensor front panel, features such as social net work connectivity, internet speed, push mail systems, blue tooth, WiFi, pre-installed games etc.
Branded smart phone which can provide you all these features will cost about US$ 500-600 or even more.But with the same features it is possible to find cheap cell phones for less than one third or even one fourth of the price. This is may be surprising information for people who never experimented with the unbranded cell phones.Apart from brand quotient portfolio there is nothing much that influence people to own branded cheap smart phones.Unbranded phones are equally good and stylish in quality and performance!
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