2013年7月15日星期一

New photos and video show off the 5-inch screen of the upcoming BlackBerry A10, the company’s rumored BlackBerry 10 powerhouse smartphone.The leaked photo of the BlackBerry A10 comes from BGR, and it shows a new BlackBerry smartphone that takes a few design cues from the HTC One and Samsung Galaxy S4. The top half of the phone looks relatively similar to the Air Gesture with a black bezel that extends to the edge of the phone, while the bottom half has a metal strip below the bezel like the HTC One.


A YouTube video of the BlackBerry A10 shows the same device running BlackBerry 10, swiping through apps and launching the Settings app. The phone looks bigger than the BlackBerry Z10 in the hand, which supports the idea that it will have a 5-inch display. The display would make it the largest device yet to run BlackBerry 10.

Unfortunately, while the BlackBerry A10 will likely use a 5-inch display, it will only have a 720p resolution (1280×720). Other phones of its size including the Galaxy S4 and Sony Xperia Z have 1080p displays (1920×1080). Those other phones have a much higher pixel density than the BlackBerry A10 will likely have, making the displays sharper.

The BlackBerry A10 will likely come to market sometime later this year. There are no rumors about pricing or carrier support for the Air Gesture S4 phone yet. If it does come out later this year it will compete with the next iPhone and the next generation of Android phones such as the rumored LG Optimus G2.

Controlled leaks aren’t new – they’ve been happening for as long as I can remember, and you might be surprised that they are often initiated by high level executives at phone makers and carriers alike. It’s just a new form of marketing, though it’s admittedly a bit weird. The idea is to help build hype around a smartphone before it’s launched, but without revealing everything about the device.

We might get a few tidbits on what the phone looks like from the back, or maybe what kind of new display technology the phone might pack, and it keeps us guessing and writers reporting on each new phone. It creates headlines. It makes stories. And it gets customers excited, likely in the hopes that these customers will hold out on buying any other device in the meantime.fgvdsa3SD

By controlling a leak, a company can make sure that the facts are accurate. If it has any suspicions that someone else might leak a device, the firm can make sure that the expectations for a new Air Gesture i9500 S4 phone, whether it’s the HTC One Mini or the Moto X, are in-line with launch plans. A leak detailing an octo-core phone could be wrong and throw consumers off, but a leak detailing the correct processor, specs and release timeframe can help HTC, Nokia or any other firm give consumers just enough information to build excitement.

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