A cheaper iPhone doesn't necessarily mean a "cheap" iPhone

For a product that has been around a scant six years—an eternity in the field of consumer electronics—the iPhone has had a remarkable run. It has changed the way we think about computing, conquered the mobile market, and transformed Apple from a relative underdog in the PC industry into one of the planet’s most profitable and influential enterprises.

The cheap iphone 4 cases has also enjoyed unparalleled growth, consistently reaping the lion’s share of profits in the smartphone market even if it never reached the top spot in terms of units sold. Like a middle-aged person fearing his best days are behind him, however, the iPhone’s growth has been slowing of late, prompting calls from all sides that Apple do something about it. D1dS343D

The latest “something” is, apparently, the need for a less expensive product in the iPhone product line—the reasoning being, as far as I can tell, that apple accessories will be more appealing to those customers with whom Apple does not perform well today because of its premium prices.

It doesn’t take a lot of poking around before this kind of shallow analysis starts to fall apart. Apple already offers less-expensive alternatives to its flagship iPhone models by making older versions of the handset available at lower cost; in most countries, a contract-free iPhone 4, for example, can be had for just half the price of an iPhone 5, and it’s often subsidized in its entirety when purchased alongside a two-year contract.

To be fair, even at half the price, the contract-free cheap iphone 4s cases is much more expensive than the cheapest Android competitors, and there is no denying that it is also based on two-year-old technology. It would seem to me, then, that simply stating that Apple needs to sell a cheaper handset misses the mark. Instead, the real question is why, even though a less expensive iPhone is available to them, do some people (or even most people) still pick Samsung devices?