If tablet sales are to be believed, it seems like Apple, still the premier
computer maker in the world, is losing out. While the global Q88
Tablet market saw substantial growth year-over-year, Apple remained
the number one tablet vendor throughout the first three months of the year.
However -- iPad's overall share of the tablet market has dropped sharply from a
year ago.
Apple shipped 19.5 million iPads, giving it 39.6 percent of the
49.2 million tablets shipped during the period. Apple shipped more tablets than
any other hardware vendor, but iOS's dominant position in the tablet market
crashed from 58.1 percent to 39.6 percent.
The new heir apparent has
arrived on the horizon: Google's Android platform is now the dominant operating
system on tablets worldwide.Q88 Android
Tablet vendors shipped an aggregate 27.8 million devices, giving
Android 56.5 percent of the tablet market in terms of the operating
system.Microsoft's Windows 8 and Windows RT platforms together saw shipments of
1.8 million, giving them a combined presence of just 3.7 percent of the
market.
Looking at the individual hardware makers, it is no surprise to
see Samsung in second place behind Apple. Samsung shipped 8.8 million tablets,
giving it 17.9 percent of the market. Samsung saw impressive 282.6 percent
growth from the year-ago period, when it shipped only 2.3 million
tablets.
Asus fills out the third spot, with 5.5 percent of the tablet
market, no doubt thanks to continued strong sales of the Nexus 7. Amazon ranks
fourth, with sales of 1.8 million tablets, giving it 3.7 percent of the market.
It, too, saw growth, swelling 157.1 percent year-over-year. Microsoft ranks
fifth, with sales of about 900,000 and 1.8 percent of the market.ssdEfg7
Strategy Analytics tallied figures differently, saying it chose to
largely ignore what it calls "white-box" tablets in its main analysis. White-box
tablets are the term used for low-end devices made by one company but sold with
another company's brand on the box. Strategy Analytics chose to compare
"branded" tablets from known manufacturers such as Apple, Samsung, ASUS,
Microsoft and others in its report. With the white-box BOXCHIP
Android Tablet off the table, Strategy Analytics says Apple's iPad
still maintains the top position in terms of hardware sales and operating
system.
When you put the white-box tablets back in the picture, though,
Strategy Analytics allows that, indeed, more Android tablets shipped than iPads
during the first quarter.In essence, Google's Android operating system was on
the majority of tablets shipped during the first period of the year, putting
Apple's iOS-drive iPad firmly in second place.
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