The release of the company’s latest tablet device follows the much-hyped launch
of another product in the Galaxy family, the Galaxy S 4 smartphone. The handset
features a larger, richer display than the Galaxy S III — 5 inches and a
resolution of 1,080 by 1920 — as well as an eight-core processor and a
13-megapixel camera.
The household penetration rate of newest
tablets is up 17 percent year over year, according to the research
study “A Tale of Two Techs — Smartphone and Tablet Adoption and Usage,”
conducted by the Consumer Electronics Association. Among tablet owners, 92
percent browse the Web and 83 percent use their tablets to check email, the
report found.
Global tablet shipments reached 40.6 million units in the
first quarter of 2013, with Google’s Android platform securing an impressive 43
percent global share, while Apple iOS devices, including the iPad and the iPad
Mini, maintained their strong market leadership, accounting for nearly half (48
percent) of latest android
tablet shipped, according to the latest report from IT research
firm Strategy Analytics…
That's where the Strategy Analytics data enters
the equation. The firm found that 3 million Windows 8 tablets were sold in the
first three months of 2013, and that the OS commanded 7.5% of the tablet market.
This number is by no means a home run; Apple sold 19.5 million iPads during the
same period, and Android is poised to surpass Apple for the industry's overall
lead. But based on separate estimates released in March by market watchers Net
Applications and StatCounter, Win8's 7.5% share of the tablet space is around
double its overall market penetration.dfD2FSS
Windows 8 defenders have
argued that the Q88 Tablet
is best enjoyed on touch-enabled devices. With PC sales down,
however, many Win8 licenses have been installed, to lackluster effect, on
previous-generation hardware. That the OS's tablet momentum evidently outpaces
its overall growth by such a wide margin reasserts this notion. As a Windows 7
replacement, in other words, Microsoft's newest offering hasn't performed well.
But as a foray into the tablet space, Windows 8 has actually fared
decently.
There are many reasons to expect this growth will continue. One
is Windows 8.1, a forthcoming update, previously code named Windows Blue, that
is expected to improve many of the UI's most divisive elements, including
potentially reinstating the Start button and more smoothly integrating its
traditional desktop environment with its tactile-themed Live Tiles
UI.
Small tablets are another avenue for sustained growth. Win8's current
tablet share has been amassed without an entrant in the industry's
fastest-growing race: the market for small, cheapest tablet,
currently dominated by the iPad Mini, Nexus 7 and similar models. But Microsoft
has acknowledged, after months of rumors, that 8-inch Windows 8 tablets are
coming. Outgoing Intel CEO Paul Otellini suggested these new products will be
priced aggressively. Between Windows Blue and a slew of new devices, the
platform should only expand its reach into the mobile arena. The question is, by
how much?
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